Parkdean Resorts: Sandtone

Parkdean Resorts has launched Sandtone, a creative campaign to get the nation falling back in love with the UK as a holiday destination.

The new campaign spreads awareness of Britain’s great beaches, which are often overlooked when travellers are looking for inspiration of where to go on holiday. Now with lockdown easing and the promise of some freedom ahead, Brits are looking closer to home when booking holidays. The Great British staycation is back, and Parkdean Resorts is here to inspire a new age of travel.

The UK's largest holiday letting company has colour matched the sands of over 50 UK beaches to create exclusive swatches of iconic seaside resorts. These Sandtone shades aim to inspire holidaymakers to decide which UK beach destination is right for them this summer.