Digital
Transformation
Festival


16 March - 24 April 2020

Our online festival is underway with a packed programme of interviews and panels. Featuring talks from the industry’s biggest brands and most innovative individuals, this event explores what digital transformation really means for marketing.

Finished
16 Mar 10:00 GMT / 06:00 EST

The Drum Digital Transformation Festival launch

FEATURING
Gordon Young
Editor-in-chief at The Drum

Penguin Random House: Read To Sleep

Date: Feb 2020
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March is Sleep Awareness Month and Penguin Random House is partnering with Parachute to spearhead the Read to Sleep challenge, an initiative that’s helping reframe the conversation about wellness and healthy habits.

Read to Sleep highlights how opting for a good read before bed can be the most transformative lifestyle habit anyone can add to their routine. It doesn't hurt that it's also extremely affordable compared to most other "wellness" activities.

It may seem obvious, but reading is perhaps the most tried & true form of self care—predating even the idea of “wellness” itself. You don't need anyone to tell you that screen time before bedtime isn't great for your stress, mood, or sleep quality. But 2020 is the year to do something about it. Added benefits include:

- Reduce stress hormones

- Boost mood

- Enhance cognitive skills & decision making

- Consolidate & codify memories

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