Pandora: Sound On

Client: Pandora
Date: Nov 2018
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Streaming audio provider Pandora has unveiled its new brand narrative platform and nationwide campaign inspired by the power music and sound have to make each life moment better, called ‘Sound On.’

The new narrative celebrates the role Pandora has in connecting listeners with the music and audio content they love, and it comes out just in time for the busy holiday travel season.

‘Sound On’ rolls out November 2018 with a multi-channel campaign focused on highlighting the universally shared experiences and sentiments of holiday travel – whether flying across the country or hopping on a short train ride across town. The campaign will be featured in high-traffic travel hubs across airports, buses and railroad stations in Atlanta, Miami, Nashville, New York City, Oakland, San Francisco, and more. Pandora will also run a custom 250-ft LED billboard at the World Trade Center station’s Oculus transportation hub in New York City.

Credits

Pandora in-house creative team

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