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Pampers (P&G): Stinky Booty

Date: Jun 2018
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Grammy award-winning musician and father of two John Legend is lending his talents to Pampers for Father’s Day.

The P&G brand has enlisted the help of Legend to promote its new line of Pampers Pure diapers, which the company says are made with premium cotton and free of fragrance, lotion, parabens, chlorine bleaching and natural rubber latex.

In the brand’s Father’s Day ad, Legend sings his very own 'Stinky Booty' song – which his wife Chrissy Teigen claims is the “underground hit” of their household – to his two-year-old daughter Luna.

The spot also features ‘Beleaf in Fatherhood’ YouTuber Glen Henry and photographer Jeff Mindell singing their own renditions of the song to their children.


Client: Pampers (P&G)

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