Yo! Sushi: YoSushiRamenKatsuStirfryCurryBaoBurgerGyozaFriesYakisobaMochiBallsFriedChickenPopcornShrimpBeefTeriyakiChocolateBrownie by Pablo London

Client: Yo! Sushi
Date: Sep 2019
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Yo, owner of the restaurant chain formerly known as Yo Sushi, has unveiled an unusual rebrand which seeks to highlight the scale and choice its menu offers.

The Japanese food brand has undergone a tongue-twisting (and tongue-in-cheek) rebrand to YoSushiRamenKatsuStirfryCurryBaoBurgerGyozaFriesYakisobaMochiBallsFriedChickenPopcornShrimpBeefTeriyakiChocolateBrownie (yes you read that right), to showcase the 17 options on the menu.

Upgraded signage at its London Richmond branch will feature a 12ft 121-character sign to promote the name change.

Customers who upload a video to social media of them successfully completing the tongue-twister will be in with a chance of receiving a £50 voucher.

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