San Miguel: advert-body-2 by Pablo London
- Location:
Pablo developed a clever new strategy and campaign for San Miguel using a new San Miguel Rich List to show that ‘experiences are the new riches’. Developed in partnership with The Guardian as an antidote to the unashamed materialism of the Sunday Times Rich List, San Miguel’s list features 20 people who have become rich through experience, not money. The resulting documentary-style campaign features the real, inspiring human stories that underpin the San Miguel Rich List to give insight into how the new social status isn’t about having and showing, but experiencing and sharing. Pablo also worked with media agency OMD and PR agency Clifford French to build a supporting broadcast partnership with Discovery.
Credits
Creative Director: Tim Snape
Additional Credits: Planning Partner: Mark Sng
Managing Partner: Samantha Brookes
Account Director: Laura Brady
Planner: Helen St Quintin
Pablo Producer: Marc Rowedder
Media Agency: OMD
PR Agency: Clifford French
Production Company: Squire
Director: Michelle Coomber
DoP: Ben Magahy
Producer: Kate Sharpe
VFX/Grade: Simone Grattarola @ Time Based Arts
Editor: James Wright @ Tenthree
Sound Design: Dennis Wheatley
Original Music: Rob Lewis