San Miguel: advert-body-1 by Pablo London

San Miguel, has announced the return of its 360-degree marketing campaign ‘The San Miguel Rich List’, following its debut year, which saw customers spending reach £470m, consuming over 180 million pints in the process.

As a result, the multi-channel campaign has returned with increased investment in cinema, print, VOD, sponsorship, with further partnership deals to be announced.

Award-winning author, explorer and photographer Levison Wood has also been recruited to support the activation below-the-line due to his shared passion for discovery, much like the brand’s forefathers.

The activation will return with ESI Media as the new publishing and lead partner for 2017 following a competitive pitch process. This year’s offering will provide multiple touchpoints for experience seeking consumers.

The brand will compile a new rich list of 20 individuals and collectives from across the globe that have unique, compelling and aspirational human stories that reflect the values of the brand; the bespoke supplement will go live in Autumn with ESI Media. The new partnership will see the Rich List reach the hands of 500,000 people nationwide.