The Drum Awards for Marketing - Extended Deadline

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Agency: Pablo
Client: Deliveroo
Date: Nov 2021
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Deliveroo is riding to the rescue of flummoxed gift-givers with some animated suggestions for the ultimate present in a festive-themed television campaign.

Positioning food as the must-have gift this Christmas, the seasonal campaign proves the adage that the quickest way to the heart is through the stomach with a range of fast food alternatives to the traditional Christmas turkey.

Building on a universal appreciation for good food, the campaign proves that there is more to the occasion than unwanted socks, with the observation that ‘no one ever said, “Did you keep the receipt?” for a bucket of chicken.’

Bringing a variety of tasty treats to life from KFC, Wagamama, Pret, Pizza Express, Subway and Burger King, the campaign proves that it can pay to make a meal of present buying.

Straplined ‘Food. We Get it,’ the seasonal push has been devised by Pablo.

Brought to life by Agile Films, the animation studio behind Fantastic Mr Fox, the offbeat campaign mashes stop motion effects and traditional hand-drawn animation to provide something for all tastes.