Overheard’s viral Instagram accounts are known for their irreverent eavesdropping on everyday life and conversations in cities like NY and LA. People submit what they ‘overhear’ on a range of topics like health and wellness, food, dating, travel and more.
Taking that concept one step further, Jinx - the new pet wellness brand that counts Halsey, Will Smith and Alexis Ohanian as celeb investors - has partnered with Overheard to bring their 'Modern Doghood' messaging to life on billboards over LA. What is Modern Doghood? That “fur baby” lifestyle consisting of long walks to the park, a closet full of seasonal clothing, vacations with the pawrents, birthday parties, doggie Instagram accounts, and more.
This marks Overheard’s first out-of-home marketing campaign with a brand. This is also Jinx’s first OOH campaign and brand partnership since launching earlier this month.
The billboard will be amplified with social media cross promotion on Overheard LA’s channels.