The Drum Awards for Marketing - Extended Deadline

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Agency: Otherway
Client: Made.com
Date: May 2021
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The meaning of home has changed significantly over the last year. As restrictions begin to ease, and our homes are no longer forced to play the role of school, office or gym, they will be able to return to the sanctuary that they once were. Going out will make coming home that much sweeter.

Celebrating the first rays of light at the end of the tunnel, Made polled its online community to uncover the small joys that they were looking forward to reliving as the nation opened back up.

The overwhelming theme was that of reconnection, and the new campaign captures the mood of all those who are excited to reunite with loved ones. Dining tables just for dining and conversations that don’t depend on the strength of your wifi are sentiments that so many can relate to following a year of disconnect.

Credits

Otherway

MADE.COM