The Drum Awards Festival - Official Deadline

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Client: Strongbow
Date: Apr 2019
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Strongbow has launched a brand campaign that celebrates people from all walks of life coming together in the great British pub.

Set in the North of England, the spot sees two friends passionately perform the 80s classic 'Together in Electric Dreams.'

Created by Otherway London, it stars real-life 'local heroes' Chris Kinley on guitar and Rob Waters on piano, who passionately perform for the crowd, who respond by joining in on their pub rendition.

This is the first in a series of adverts that will see 'local heroes' celebrated, and over the next couple of months, it will host 'Strongbow Nights,' to give musicians a platform to perform in pubs across the UK.


Agency: Otherway London

Founder: Jono Holt

Partner: Stu Finlayson

Account Director: Izzy Thomas

TV Producer: Spru Rowland

Director: Ryan Booth

Production Company: Pulse Films

Director: Ryan Booth

Executive Producer: Lucy Kelly

Producer: Alan Traquair

Editor: Brendan Jenkins at Tenthree

Post Production: Big Buoy

Music Production: Mcasso Music

Media Agency: Redstar