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U by Kotex: The Period Shop by Organic

Agency: Organic
Client: U by Kotex
Date: May 2016
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Over the weekend, Kimberly-Clark's U by Kotex brand partnered with digital agency Organic to create 'The Period Shop.' Located in NYC, the pop-up shop was open from Friday May 13 until Sunday May 15 and featured Period Shop-themed accessories, home goods, beauty products, U by Kotex products, DJs, beauty experiences, & more. The shop marked the launch of the 'U by Kotex Period Projects,' a "multi-year program where U by Kotex will collaborate with real women to make things better when it comes to periods and the feminine care category." According to the brand, all proceeds received from The Period Shop will be donated to Susan's Place, an organization that provides homeless women with housing support and a safe environment.

Credits

Creative Directors: Stephen Timblin & Crystal Boersma

Associate Creative Director: Karen Koziatek

Art Director: Freddy Orlando

Copywriter: Deleano Acevedo

Social Media Manager: Megan DeKok

Producer: Tricia Hoover

Director, Client Services: Andrea Steele

SVP, Managing Director: Jim Napolitano

Delivery Manager: Lina Brda

Production Company: Ghost Robot

Agency Partners: Marina Maher Communications, McGrath Matter Communications, Mindshare, Geometry, Rockfish

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