DirecTV: leaderboard-top-1 by Organic
- Location:
Satisfaction for cable is coming close to an all-time low. But endless phone trees, long wait times and offers to try to retain your subscription stop many people from even trying to quit cable, and many feel it is a massive undertaking that isn’t worth the time.
To address this challenge and make the cable quitting process easier, DirecTV is working with Omnicom-owned digital marketing agency Organic in partnership with North Kingdom, BBDO, and Hearts & Science to launch the Cable Cutter skill.
With the power of Alexa, consumers can now easily get a direct connection to a human phone representative, skipping all the automated phone trees that make canceling cable next to impossible. Alexa even offers a meditation to prepare for the call and gives people tips on how to say “no” to a sales pitch in a variety of languages.
Videos help people understand the skill and the process, including one showing a woman acting out the script with Alexa, down to the cross-legged meditation.
Credits
Organic Role
Chris Kelly Chief Creative Officer
Frank Dattalo Executive Creative Director
Uli Luetzenkirchen Creative Director
Dimitri Kalagas Creative Director
Jenn Hertzig-Stoner Associate Creative Director
Rance Randle Associate Creative Director
Ray Martin Senior Designer
Adam Rotstein Copywriter
Dani Silveri Copywriter
Jennifer Kohler SVP, Client Services
Brittany Luhrsen Account Supervisor
Sara Thompson Account Supervisor
Janelle Bongiovanni Account Executive
BBDO Role
David Lubars Chief Creative Officer
Greg Hahn Chief Creative Officer
Matt MacDonald Executive Creative Director
David Rolfe Head of Integrated Production
Kristin Tomborello Executive Producer
James Young Executive Producer
Whitney Husnik Senior Producer
Rustie Burris Producer
PD Shindell Content Management Lead
Mac Russell Communications Planning Director
North Kingdom Role
Nina Amjadi Managing Director
Aneisa Hagen Sr. Producer
Chris Coniglio Technical Director
Miha Klasinc Developer
Patrick Waks Developer
Eric Margusity Art Director & Experience Lead
Justyna Fryczak User Experience Designer
Miryam Benito-Lopez User Experience Designer
Ghost Robot Role
Lucas Borras DIRECTOR
Zach Mortensen EXEC. PROD
Mark De Pace EXEC. PROD
Kacie Parton HOP
Sarah Nadeau Staff Producer
Dave Lawson PRODUCER
Arthur Hinson PROD COORD.
Ian Soker-Long 1st AD
Camera Role
Justin Kane DP
Nich Musco STEADICAM
Teddy Dickerson 1st AC
Mel Kobran 2nd AC
Electric Role
Kevin Miller GAFFER
Tom Pena BBE
Grip Role
Blake Farmer KEY GRIP
Art Role
Rariel Vida Production Designer
Vanities Role
Chris Oroza STYLIST
Olya Tizer H&MU
PA's Role
Terry Beck PA / "VEHICLE"
Reid Lauff PA / "VEHICLE"
Codi Roberts PA/Cargo Van
Talent Role
Dillion Hanson Male Talent
Heaven Quiban Female Talent
AT&T Role
Val Vargas SVP of Advertising and Marketing Communications
Marc Burns VP of Advertising
Chris Payne Director of Advertising
Andrie Wheeler Lead Manager, Advertising
Ali Tourville Sr. Manager, Advertising
