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The Drum

Vodafone: The Neo Kids by One Green Bean

Client: Vodafone
Date: Feb 2021
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World-famous supermodel David Gandy stars in a new campaign to unveil Neo, the smart kids watch, a new collaboration between Vodafone and Disney.

For the campaign, Gandy, who has worked with some of the biggest names and brands in the world, was tasked with bringing to life how Neo empowers children to enjoy greater levels of independence, while making sure parents and guardians stay connected with them.

Gandy’s role in the campaign includes a ‘behind the scenes’ video in which the model is ‘directed’ by eight-year-old photographer, ‘Lil’ J-Peg’, accompanied by an all-children production crew.

One Green Bean, London, was responsible for developing the campaign, including creating the three-minute hero film, social cut down edits and campaign photography. The film was produced by MindsEye and directed by Benjamin Green.

Launching across Europe, the smart kids watch was unveiled in December through a brand-first digital product launch event and will be supported through by a multi-million Euro smart tech campaign spend across markets this year.