The Drum Awards for Marketing - Extended Deadline

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Agency: Omelet
Date: Jan 2018
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Omelet has launched its first work for client Princess Cruises, titled, 'Change.' The new integrated marketing campaign highlights the brand’s destination leadership and brings to life its promise to its guests: when you travel with Princess Cruises, you come back new.

As an award-winning destination leader offering international cruise vacations, Princess carries two million guests each year to more than 350 destinations around the globe, offering endless opportunities for guests to connect with culture, with nature, and with each other. Timed to support the line’s Winter Olympics media buy and wave booking season, the work features a long-form film, two 30-second films that will air on nationwide and broadcast TV, and five 15-second films that will run online across multiple broadcast, digital and social channels.

"Our shipboard crew are witness to change in our guests every day, whether that’s after a morning exploring Mendenhall Glacier in Alaska or discovering the breathtaking coral reefs and colorful marine life snorkeling in the Caribbean. This work is really inspired by them," said Shelley Wise, Princess Cruises vice president of integrated marketing. "We want guests who plan to sail with Princess to know our cruises are more than just a vacation, but an opportunity to awaken the possibility for change within themselves."

Credits

Client - Princess Cruise Line

SVP, Global Marketing and North American Sales - Gordon Ho

Vice President, Integrated Marketing - Shelley Wise

Creative Director - Jody Friedricks

Brand Marketing Manager - Jenn Erickson

Agency - Omelet

Chief Content Officer - Mike Wallen

Creative Director - Florian Bodet

Sr. Art Director - Tiffany Lam

Sr. Copywriter - Ernesto Campabadal

Chief Production Officer - Dan Ruth

Producer - Caitlin McBride

Social Content - Jeremy Eichenbaum

Still Photographer - Paul Nordmann

Executive Director of Brand Management - Andrew Krensky

Brand Manager - Hannah Moore

Brand Coordinator - Carlie Richman

Chief Strategy Officer – Thas Naseemuddeen

Executive Director, Strategy – Pete Talaba

Strategist – Riley Strand​

Production Company - Caviar Productions

Director - Arnaud Uyttenhove

Director of Photography - Bjorn Charpentier

Executive Producer - Kim Dellera

Producer - Stephan Mohammad

1st AD - Brady Sloan

Editorial - Whitehouse

Lead Editor - Martin Leroy

Assistant Editor - Taylor Schwartz

Senior Producer - Annie Maldonado

Executive Producer - Joanna Manning

VFX, Color & Finishing - MPC

Executive Producer - Lexi Stearn

Sr. Producer - Jamie Louden

Telecine - Mark Geithan

VFX Supervisor - Brad Parker

Music - Human

Executive Producer - Jonathan Sanford

Creative Director - Gareth Williams

Creative Director - Mike Jurasits

Composer - Ed Dunne

Mix - LIME

Sound Design - Michael Anastasi

Audio Mixer - Rohan Young

Assistant Mixer - Ben Tomastik

Executive Producer - Susie Boyajan