Princess Cruises: advert-body-3 by Omelet
- Location:
Omelet has launched its first work for client Princess Cruises, titled, 'Change.' The new integrated marketing campaign highlights the brand’s destination leadership and brings to life its promise to its guests: when you travel with Princess Cruises, you come back new.
As an award-winning destination leader offering international cruise vacations, Princess carries two million guests each year to more than 350 destinations around the globe, offering endless opportunities for guests to connect with culture, with nature, and with each other. Timed to support the line’s Winter Olympics media buy and wave booking season, the work features a long-form film, two 30-second films that will air on nationwide and broadcast TV, and five 15-second films that will run online across multiple broadcast, digital and social channels.
"Our shipboard crew are witness to change in our guests every day, whether that’s after a morning exploring Mendenhall Glacier in Alaska or discovering the breathtaking coral reefs and colorful marine life snorkeling in the Caribbean. This work is really inspired by them," said Shelley Wise, Princess Cruises vice president of integrated marketing. "We want guests who plan to sail with Princess to know our cruises are more than just a vacation, but an opportunity to awaken the possibility for change within themselves."
Credits
Client - Princess Cruise Line
SVP, Global Marketing and North American Sales - Gordon Ho
Vice President, Integrated Marketing - Shelley Wise
Creative Director - Jody Friedricks
Brand Marketing Manager - Jenn Erickson
Agency - Omelet
Chief Content Officer - Mike Wallen
Creative Director - Florian Bodet
Sr. Art Director - Tiffany Lam
Sr. Copywriter - Ernesto Campabadal
Chief Production Officer - Dan Ruth
Producer - Caitlin McBride
Social Content - Jeremy Eichenbaum
Still Photographer - Paul Nordmann
Executive Director of Brand Management - Andrew Krensky
Brand Manager - Hannah Moore
Brand Coordinator - Carlie Richman
Chief Strategy Officer – Thas Naseemuddeen
Executive Director, Strategy – Pete Talaba
Strategist – Riley Strand
Production Company - Caviar Productions
Director - Arnaud Uyttenhove
Director of Photography - Bjorn Charpentier
Executive Producer - Kim Dellera
Producer - Stephan Mohammad
1st AD - Brady Sloan
Editorial - Whitehouse
Lead Editor - Martin Leroy
Assistant Editor - Taylor Schwartz
Senior Producer - Annie Maldonado
Executive Producer - Joanna Manning
VFX, Color & Finishing - MPC
Executive Producer - Lexi Stearn
Sr. Producer - Jamie Louden
Telecine - Mark Geithan
VFX Supervisor - Brad Parker
Music - Human
Executive Producer - Jonathan Sanford
Creative Director - Gareth Williams
Creative Director - Mike Jurasits
Composer - Ed Dunne
Mix - LIME
Sound Design - Michael Anastasi
Audio Mixer - Rohan Young
Assistant Mixer - Ben Tomastik
Executive Producer - Susie Boyajan