The Drum Awards for Marketing - Extended Deadline

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Client: NHTSA
Date: Mar 2019
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Multi-Grammy nominee Hunter Hayes has teamed with the Ad Council and the US Department of Transportation’s National Highway Traffic Safety Administration (NHTSA) in the latest ‘Buzzed Driving is Drunk Driving’ campaign effort.

Hayes is spreading the word that people should be aware of their buzzed ‘warning signs’ to avoid drinking and driving. Every individual has their own personal signs – like taking too many selfies or texting an ex – that indicate that they are impaired and shouldn’t drive.

Hayes notes his own – when he starts trying to solve the world’s problems – which he says in a public service ad, reiterating the importance of finding a safe way home after drinking, and discusses the meaning behind his songs ‘One Shot’ and ‘Heartbreak.’

The national ‘Buzzed Driving is Drunk Driving’ campaign calls on young men to recognize their buzzed warning signs and make the decision to not drive after drinking.

The PSAs were created pro bono by media and creative agency OMD Create and produced with production companies Hyfn and Rodeo Show.

Credits

The Ad Council

National Highway Traffic Safety Administration (NHTSA)

Agency: OMD Create

Production: Hyfn and Rodeo Show