Northern: We are Northern by OLIVER

Agency: OLIVER
Client: Northern
Date: Aug 2016
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Train company Northern, the largest UK rail network outside London, has launched a £2 million integrated marketing campaign, spanning TV, radio, out-of-home, digital, employee engagement, PR and experiential.

The campaign is the biggest Northern has ever run and the activity reinforces its new ‘We are Northern’ positioning, highlighting the lasting memories a great day out by train can create. No other single transport provider can take you as far and wide across the North as Northern can.

Credits

Chief Executive Officer: Sharon Whale

Additional Credits: Media Planning and Buying: Mediacom

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