Client: Olio
Date: Nov 2021
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Food-sharing app Olio has launched a hard-hitting campaign bringing awareness to the massive issue of household waste in the UK. The emotive spot was created by Hell Yeah - an agency that prides itself on working with brands that want a positive future.

A vast, dirty and overcrowded rubbish dump provides an eye-opening backdrop to the ad, with a group of schoolchildren in the forefront solemnly singing Louis Armstrong’s 1967 single ‘What A Wonderful World’.

As it progresses viewers see discarded toys, bags and TVs on a landfill site in Wales, shortly before the camera eventually pans out to reveal the enormity of the issue in just one single landfill.


Client - OLIO

Co-founder and CEO - Tessa Clarke

Co-founder and COO - Saasha Celestial-One

Agency - Hell Yeah!

Head of Creative - Dulcie Cowling

Creative director - Fiona White

Creative Director - Nick Tasker

Creative - George Nixon

Strategist - Asa Nowers

Account Director - Isobel Hooper

Account Director - Madeleine Evely

Managing Partner - Josh Clarricoats

Exec Producer - Adam Morley

Media - Squadron Venture Media - Tom Lucas

Production Company - Studio Yes

Exec Producer - Adam Morley

Producer - Victoria Ayettey

Director - Amy Becker Burnett

DOP - Joe Douglas

Production Designer - Harriet Trant

Fashion Stylist - Edwina Williams-Jones

H&MU - Sarah Karran

Gaffer - Nick Platt

Grip - John Dunne

PM - Josephine Owusu

1st AD - Jonathan Sidwell

Grade - Electric Theatre Company

VFX - Electric Theatre Company

Sound Mix - Guilt Free Post

Photography - Rachel Brown