The Drum Awards for Marketing - Extended Deadline

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Client: Old Navy
Date: Oct 2019
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Neil Patrick Harris is the new star of Old Navy’s Holiday TV Campaign, kicking off on Wednesday, 10/30. Neil is putting his spin on late-night TV with 'Old Navy Tonight!' and hosting the brand’s very own fictional talk show throughout a series of commercials, airing through December.

Viewers will laugh as Neil tackles holiday shopping, Black Friday, gift “rapping” and more, alongside noteworthy guests like Billie Lourd and Gillian Jacobs. In one scene Harris does an ”Oprah-style” audience giveaway.

In another, Jacobs comes out as a leader of a group called the Holidays in a Veterans Day spot.