Old Mout: A Kiwi And Panda Walk Into a Bar

Old Mout Cider has paired up with the World Wildlife Federation (WWF) on an initiative that aims to protect half a million acres of habitat around the world.

The project with WWF is the latest stage of Old Mout's sustainability agenda and its most ambitious goal to date.

Previously, the cider company has endeavoured to protect its mascot and national icon - the kiwi - which helped improve the status of two kiwi species from endangered to vulnerable.

Together with WWF, it hopes to protect the natural habitat of animals across the world, while continuing its kiwi conservation efforts.

A film has been created to draw attention to the cause, that stars an adventurous little kiwi.

Once endangered itself, the kiwi jumps from his label and sets out on a journey to help protect other animals' habitats. On his travels, he comes across the WWF panda, whereby the two announce the partnership.