Olay: advert-body-2

From being told they are “too” emotional to “too” ambitious, women everywhere constantly face conflicting expectations for how they should look, feel or behave. Olay is ready to put an end to that.

With 54 percent preferring a “natural look,” millennial women believe in finding the perfection in the imperfection. Yet, 84 percent of women believe social media drives the definition of beauty, feeling the pressure to take a predicted 25,700 selfies in their lifetimes.

With this in mind, Olay is launching its Face Anything campaign, hoping to inspire all women to have the confidence to be unapologetically bold and true to themselves. And for many women, that starts with having skin that’s ready to face anything.