It’s difficult to remember gifts for everyone, especially if you don’t keep a tidy list. Groupon’s latest campaign offers plenty of gifts to get anyone through those ‘oh shit’ moments.
The heroine of the spot wakes up in a panic, realizing she hasn’t bought gifts for everyone, but her Groupon app gets her everything she needs for those she almost forgot.
The ads, created with O’Keefe Reinhard & Paul, appeal to forgetful shoppers and remind them that Groupon has experiences for everyone on their list. With instant gifting, they can finish up their shopping and go back to a restful night’s sleep. According to the National Retail Federation, only one in 10 Americans complete their holiday shopping by mid-December with indecisiveness over what to buy ranking as the number one cause.
Agency: O’Keefe Reinhard & Paul
Tom O’Keefe, Chief Executive Officer
Matt Reinhard, Chief Creative Officer
Nick Paul, President
Rahul Roy, Head of Client Business
Will Bright, Group Creative Director
Amy Rogers, Creative Director/Art Director
Pat Durkin, Creative Director/Writer
Margaret Furth, Account Supervisor
Amanda Jacobs, Account Executive
Katie Johnson, Director, Production Business Affairs