Date: May 2016
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Groupon has rolled out a national TV ad campaign to show how the service can help people "find and save on amazing things to see, do, try and buy in their neighborhood." Created by Chicago agency OKRP, the campaign's first TV spot cleverly pits the 'haves' against the 'have-dones,' showing how experiences can often be more meaningful than tangible possessions.

Credits

CEO: Tom O’Keefe

CCO: Matt Reinhard

President: Nick Paul

Executive Producer: Scott Mitchell

Producer: Molly Flynn

Creative Director/Copywriter: Bill Cimino

Creative Director/Copywriter: Pat Durkin

Creative Director/Art Director: Amy Rogers

Creative Director/Copywriter: Bob Jensen

Copywriter: Matt Lusk

Designer: Rachel Warner

Designer: Justine Massa

Head of Client Business: Rahul Roy

Director of Account Services: Natasha Kesaji

Director, Production Business Affairs: Katie Johnson

Production Company: World War Seven

Director: Luis Peña

Executive Producer: Josh Ferrazzano

Producer: Gunnar Clancey

Editorial: Whiskey & Bananas

Editor: Mike Alfini

Editor: Jill Dugan

Editor: Mark Jepsen

Editor: Keith Guerrero

Motion Graphics: Brady Rish

Executive Producer: Scott Mitchell

Music: Beacon Street Studios

Composers: Andrew Feltenstein, John Nau

Executive Producers: Adrea Lavezzoli, Leslie DiLullo

Telecine: Nolo Digital

Producer: Joe Flanagan

Colorist: Mike Matusek

Mix: Chicago Recording Company

Engineer: Mark Ruff

Executive Producer: Rose Razal