Groupon: advert-top-1 by O'Keefe & Reinhard & Paul

Groupon's latest campaign, created by OKRP, is running under the new tagline "Save Up to $100 a Week on What You Do Every Day." Targeted towards working millennials, the campaign emphasizes that its users can incorporate Groupon into their daily routines by using the app to do things like go out to eat or get a manicure.