Groupon: advert-top-1 by O'Keefe & Reinhard & Paul

Groupon has unveiled a new ad campaign featuring the stories of merchants whose businesses and communities have seen successes through the platform.

The ads, which use the tagline ‘Groupon: Where Businesses Grow and Customers Save,’ highlight Groupon’s role as an effective high-volume marketing platform that more than a million businesses have used to connect with consumers in their communities. Groupon says it helps businesses grow and acquire new and repeat customers while delivering more than $26bn collectively in savings.

Merchants featured in the ads are from all over the United States, spanning Groupon’s three largest local business categories: food and drink, health beauty and wellness and things to do.

The new campaign, which was created by Groupon’s agency of record O’Keefe Reinhard & Paul, will run TV spots in 15- and 30-second formats on broadcast and cable networks such as CNN, MSNBC and Fox News, among others. All new spots can be found via the Groupon YouTube channel.