Ace Hardware: Ace Is The Place by O'Keefe & Reinhard & Paul
- Location:
Chicago-based O'Keefe, Reinhard & Paul has launched its first work for Ace Hardware since winning the account last May. The campaign videos leverage the brand's jingle “Ace is the place with the helpful hardware folks” and features real-life Ace owners, employees and customers. In each video, the jingle's lyrics are changed in humorous ways to highlight Ace’s "exceptional service and expertise" when it comes to home maintenance and repair projects.
Credits
Chief Executive Officer: Tom O’Keefe
Chief Creative Officer: Matt Reinhard
Creative Director: David Petti
Creative Director: Bob Jensen
Creative Director: Greg Mills
Producer: Charlie Ferraye
Production Company: ADDigital
Director: Jeff Jenkins
Executive Producer: Tom Mooney
Executive Producer: Dan Klein
Producer: Erin Brender
Director of Photography: Jason Banker
Associate Producer: Brian Moon
Editorial: Whiskey & Bananas
Executive Producer: Scott Mitchell
Editor: Mark Jepsen
