The latest TV campaign from independent Seattle-based creative agency Okaybro is a series of 30- and 15-second spots for the national food delivery service EatStreet.
Consumers often turn to food delivery just because of the hectic-ness of daily life, and some of them (especially working parents) feel guilty about it. So Okaybro created this campaign to tell people that everyone deserves a great meal no matter what and EatStreet will deliver it to you judgement free.
This is why, instead of talking about the food and doing product demos, the way other delivery services often do, these spots focus on the reason why people love ordering from EatStreet, namely the fact that they only use professional EatStreet-employed drivers (no random, gig economy people driving cars) and that they offer a better selection of local favorites than other services.
CD: Dave Taylor, Gabe Goldman
Director: Dave Taylor
Production Company: Dystnct
DP: Drew Hisey
Edit: Drew Hisey
Rotoscoping and Motion Graphics: Son Lai