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Oikos: Pro Face

Client: Oikos
Date: Feb 2021
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The past year has tested the strength of the fitness industry, which lost more than 480,000 jobs due to the pandemic. Gyms are closing and the fitness pros that help us flex our ugliest pro faces - that ugly game face we all make when maxing out on the weight floor or on the field - are struggling.

In tandem with its Super Bowl ad which salutes these fierce #profaces, Oikos Pro is launching Oikos Pro for Pros, a grant program, to help give independent fitness businesses and trainers the support and strength they need.

The ad features Oikos spokesperson Saquon Barkley, JuJu Smith-Schuster, Jalen Hurts, Darius Poulk, AJ Brown and other titans of strength, including New York-based fitness trainers Angela Gargano and Nina Saunders, making their most epic #profaces as they push their limits in the gym.