Sipsmith Gin: Mr. Swan by Ogilvy UK

Agency: Ogilvy UK
Date: Mar 2019
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Sipsmith Gin's new campaign brings to life the Sipsmith brand story, celebrating its passion and its uncompromising commitment to crafting the very best London Dry Gin, through a stop-motion animation film, developed by Ogilvy UK.

The new campaign follows the process of making Sipsmith London Dry Gin, through the lens of the charming Mr. Swan, an animated character who leads us through the distilling journey that takes place at the Sipsmith distillery in London, the birthplace of gin.

From using the finest junipers, to the distillation process where only the best of the liquid is taken, to hand dipping the bottle top in wax, the film shows that no shortcuts are taken in the pursuit of making a better quality gin by the passionate team of distillers.

Every detail of the campaign was carefully considered replicating the distillery and distillation process itself, from recreating the beautiful copper stills to hand dipping the miniature bottles in wax; even the inside pocket of Mr. Swan’s suit is handstitched, never to be seen by viewers but illustrates the celebration of craft and commitment to things done properly at Sipsmith.

The whole piece of work was a true partnership between agency, production and the Sipsmith team – from determining the tone of Mr. Swan, voiced by British comedian Julian Barratt, to engaging with the best of British talent in this craft – many of whom were members of Wes Anderson’s Art Department, who worked on Isle of Dogs and Fantastic Mr. Fox.

Credits

SIPSMITH

Sam Galsworthy

Founder

Fairfax Hall

Founder

Kate Moorcroft

Global Marketing Director

Jim Mills

Head of Digital & Creative

Sam Flintham-Ward

Head of UK Marketing

OGILVY UK

Jules Chalkley

Executive Creative Director

Giles Montgomery

Creative Director

Lotte Jeffs

Creative Director

Ilka Mourao

Art Director

Jonny Durgan

Copywriter

Oliver Featherman

Agency Producer

Kerry Capps

Business Director

Charlotte Black

Account Manager

Marianne Paton

Agency Project Manager

Kevin Chesters

CSO

Marie Maurer

Strategy Director

BISCUIT FILMS

Jeff Low

Director

Kwok Yau

Producer

Gabija Lauce

Production Assistant

THE MILL

Nicole Duncan

Post Production Producer

James Bamford

Colourist

WORK EDITORIAL

Saam Hodivala

Editor

750 SOUND

Sam Robson

Sound Engineer

OTHER

Julian Barrett

Voiceover

Zenith

Media Agency

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