Sipsmith Gin: Mr. Swan by Ogilvy UK NA
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Sipsmith Gin's new campaign brings to life the Sipsmith brand story, celebrating its passion and its uncompromising commitment to crafting the very best London Dry Gin, through a stop-motion animation film, developed by Ogilvy UK.
The new campaign follows the process of making Sipsmith London Dry Gin, through the lens of the charming Mr. Swan, an animated character who leads us through the distilling journey that takes place at the Sipsmith distillery in London, the birthplace of gin.
From using the finest junipers, to the distillation process where only the best of the liquid is taken, to hand dipping the bottle top in wax, the film shows that no shortcuts are taken in the pursuit of making a better quality gin by the passionate team of distillers.
Every detail of the campaign was carefully considered replicating the distillery and distillation process itself, from recreating the beautiful copper stills to hand dipping the miniature bottles in wax; even the inside pocket of Mr. Swan’s suit is handstitched, never to be seen by viewers but illustrates the celebration of craft and commitment to things done properly at Sipsmith.
The whole piece of work was a true partnership between agency, production and the Sipsmith team – from determining the tone of Mr. Swan, voiced by British comedian Julian Barratt, to engaging with the best of British talent in this craft – many of whom were members of Wes Anderson’s Art Department, who worked on Isle of Dogs and Fantastic Mr. Fox.
Credits
SIPSMITH
Sam Galsworthy
Founder
Fairfax Hall
Founder
Kate Moorcroft
Global Marketing Director
Jim Mills
Head of Digital & Creative
Sam Flintham-Ward
Head of UK Marketing
OGILVY UK
Jules Chalkley
Executive Creative Director
Giles Montgomery
Creative Director
Lotte Jeffs
Creative Director
Ilka Mourao
Art Director
Jonny Durgan
Copywriter
Oliver Featherman
Agency Producer
Kerry Capps
Business Director
Charlotte Black
Account Manager
Marianne Paton
Agency Project Manager
Kevin Chesters
CSO
Marie Maurer
Strategy Director
BISCUIT FILMS
Jeff Low
Director
Kwok Yau
Producer
Gabija Lauce
Production Assistant
THE MILL
Nicole Duncan
Post Production Producer
James Bamford
Colourist
WORK EDITORIAL
Saam Hodivala
Editor
750 SOUND
Sam Robson
Sound Engineer
OTHER
Julian Barrett
Voiceover
Zenith
Media Agency