British Gas: Share that you care by Ogilvy UK NA
- Location:
Ogilvy UK and British Gas have releases a new film shining a light on the struggles of unpaid carers.
There are more than 6.5 million unpaid carers in the UK looking after a loved one who’s older, disabled or seriously ill. This includes British Gas customers and employees. The film, which is part of the ‘Share That You Care’ campaign, encourages carers to open up so that they can get the help and support they need and deserve.
In the film, four unpaid carers are interviewed. Separately, their closest friends are asked the same questions about the carer. A split screen format highlights the difference between how the carers present themselves on the outside, and how they really feel on the inside. Finally, the friends are confronted with the realities of the carers’ deepest feelings and we see how that changes their perception.
Credits
Client: British Gas
Jill Dougan
Agency: Ogilvy UK
Creative directors
Nina Taylor
Luca Corteggiano
Creative Team
Neal Williamson
Bertie Rapkin
Business Director
Lou Lomax
Programme Director
Emma Student
Hogarth Producers
Sharon Young/Ryan Williams
Editor
Michael Owusu
Production Company
Dark Energy