The Drum Awards for Marketing - Extended Deadline

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Client: Boots UK
Date: Sep 2018
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Over-lined lips, dewy highlighter and razor sharp eyebrows - all things we're used to seeing as we scroll through the perfectly manicured walls of Instagram or watch TV. However, Boots has decided to turn the traditional cosmetic ad on its head with a campaign that promotes how beauty makes people feel, not how it makes them look.

The retailer's 'faceless' makeup ad has forgone aesthetics to shine a spotlight on the feelings associated with beauty products - be it a lipstick saved for a special occasion or a blush that gives someone a glow.

Credits

Marketing Director: Helen Normoyle

Senior Marketing Manager: Nick Jackman

Marketing Manager: Gail Borley

Agency: Ogilvy UK

Chief Creative Officer: Mick Mahoney

Deputy ECD: Sam Cartmell

Creative directors: Nicola Wood and Andy Forrest

Managing Partner: Ben Skelsey

Client Director: Stuart Lundy

Agency Producer: Rachel Hough

Strategy Director: Nicole Frost

Planner: Emma Banks

Director: Abbie Stephens

Production Company Producer: Corin Taylor

Production Company: Blink

DOP: Chris Sabogal

Editor: Flaura Atkinson - The Quarry

Colour: Lewis Crossfield - ETC

Post Production: GPS

Music Supervisor: Native Music