Boots: Summer Like You've Seven by Ogilvy UK

Agency: Ogilvy UK
Client: Boots
Date: Jun 2018
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Boots’ campaign for summer follows the journey of a brilliantly cast seven-year-old girl wondering in the sights, smells and excitement of the summer holidays.

‘Summer like you’re Seven’ is the latest campaign from the retailer’s retained agency Ogilvy UK. Set to the Jungle Book’s ‘Bare Necessities’ the hero film follows seven-year-old Livvie from the time she leaves school until she falls asleep at the dinner table on holiday, focusing on Boots products such as insect spray, plasters, face masks and even leg wax strips in between.

The creative was developed from the insight that children experience summer with an enthusiasm and curiosity that is lost somewhat in adults, and that reminiscing about our childhood view of summer can lift our mood.

Credits

Agency:

ECD – Sam Cartmell

Creatives – Andy Forrest & Nicola Wood

Managing Partner – Ben Skelsey

Account Director – Michele Lardner

Agency Producer – Lisa Mason

Agency Production Assistant - Emma Griffin

Client:

Marketing Director – Helen Normoyle

Senior Marketing Manager – George Shuttlewood

Marketing Manager – Louise Heaton

Production Company:

Director – Keith McCarthy @ Stink

Production Co Producer - Peter Knowles

Production Manager - Georgia Eyres

Edit:

Editor - Tim Hardy @ Stitch

Edit assistant - Chris Wilson @ Stitch

Producer - Angela Hart @ Stitch

Post:

Grade - George K @ MPC

Colour Producer - Tamara Mennell @ MPC

Online - Gramercy Park Studios

Online Post Producer - Claire Lifford

Sound:

Sound Designer - Sam Robson @ 750MPH

Sound Producer - Deborah Whitfield @ 750MPH

Music:

Clearance - Dan Neale @ Native Music

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