UK Black Pride: This is Me. This is Home. by Ogilvy

Agency: Ogilvy
Date: Aug 2020
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UK Black Pride’s 'This is Me. This is Home' campaign is an integrated digital, social and PR campaign led by Ogilvy UK who worked with creative talent across the Black and queer community to capture the stories of people within the community.

The campaign celebrates the 15th Anniversary of UK Black Pride – Europe’s largest celebration for LGBTQ+ people of colour – and reaffirms UK Black Pride's mission as the 'pride-home' for Black and BAME LGBTQ people across the UK. Most importantly, the campaign signifies that despite being apart during lockdown, the community can come together and celebrate in this incredible home that has been created for them.

UK Black Pride will be hosting a day of celebrations on Sunday 16 August and, in the lead-up this week, will be showcasing the campaign through digital OOH, fly posters and film content across social. The community are also being invited to engage with the campaign through Instagram filters.

Credits

Client:

· Phyll Opoku-Gyimah (bio attached), Co-founder and Executive Director

· Aaron Carty, Head of Marketing and Social

· Josh Rivers, Head of Communications

Agency: Ogilvy UK

· Jules Chalkey – Ogilvy London Executive Creative Director

· Angus George & Johnny Watters – Group Creative Directors

· Dave Anderson & Ian Brassett - Creative Leads

· Alexia Vasilarou – Creative

· James Roberts – Creative

· Joe Glover – Design

Production:

· Daisy Gaston – Director

· Joyce Nicholls – Photographer

· Elaine Emmott – Photographer

· Ben Halford – Director of Photography

· Keaton Gover- Videographer

· Jonathon Nixon – Art Buyer

· Stephanie Warner – Senior Producer

· Katrina Hedditch - Project Manager

· George Bear – Resource Director

· Sasha Dunn – Head on Online Production

Agency Production:

· Hogarth UK

Experience Design

· Hannah Locke – UX Director

· Alex Nguyen – Experience Designer

Content Creator

· Gareth Clarke – Content Creator

Media:

· Group M UK

· Mediacom/Kinetic

· Ocean Outdoor

· JC Decaux

Account Management:

· Pumie Msengana – Global Client Director

Planning:

· Rosie Collins– Strategy Director

· Yolanda Davis – Strategist

Design:

· Luke Ridgway – Conceptual Designer

· Will Whittington - Designe

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