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Hahn SuperDry: Beer Banter by Ogilvy Sydney

Date: May 2018
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Beer brand Hahn is on a mission to uncover Australia’s most epic pub anthem in a $12m integrated national campaign called Beer Banter.

The campaign, which launches the brand’s new positioning, ‘Hahn – Now You’re Talking,’ aims to position the brand as a champion of conversations between mates over a beer.

The campaign will run across TV, OOH, PR, social and digital channels. It will also be supported by coasters and bottle caps which will feature ‘conversation starters’ in a bid to encourage banter.

Credits

LION

Amy Darvill – Lion Portfolio Marketing Manager

Chris Allan – Senior Brand Manager Hahn

Ogilvy:

Derek Green – Executive Creative Director

Boris Garelja – Creative Director

Andrew Hankin – Associate Creative Director

Andy Cooke – Senior Creative

Toby Harrison – Chief Strategy Officer

Ryan O’Connell – Head of Strategy

Isabella Rago - Strategist

Ben Frost – Group Account Director

Ola Moszumanska – Account Director

Zach Audsley – Senior Account Manager

Renee Nadin – Broadcast Producer

Production Company: FINCH

Director: Alex Roberts

Producer: Catherine Anderson

Executive Producer/ MD: Corey Esse

Executive Producer: Karen Bryson

DOP: Lachlan Milne

Editor: David Whittaker @ ARC

Colourist: Trish Cahill

Post Production & Vfx: Nakatomi

Audio: Song Zu

Music Composition: Song Zu

Music Supervision: Donna Fitzhenry @ Music Mill

Media: UM

Natasha Cleak – Client Director

Jack Bellamy – Strategy Director

Ashleigh Vogel – Connections Design Director

Lorena Chiarella – Partnerships Director

Shopper: Geometry

Kate Warren-Smith – Business Director

Ivan Davies – Creative Director

Belinda McKinnon – Group Account Director

Yvette Harapa – Senior Account Manager