Unilever: Pond's Men Indonesia by Ogilvy Singapore

How do you keep a strong face when your opponent is triple your size, and has more than double your media muscle? Taking a swipe at the competition, Pond's Men has eschewed the tired alpha-male stereotype set by market leaders and instead used empathetic humour to get Indonesian men to laugh in their latest brand film.

The film has launched on TV followed by a social-led campaign hitting hard in creating a dramatic stand-off slap-off to highlight the product's superior benefits, and show that nothing can beat the radiance of Pond's Men skincare.