Agency: Ogilvy SG
Client: Sargento
Date: May 2019
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Sargento Foods is bringing premium aged cheeses to the shredded cheese category for the first time with the launch of its new Reserve Series. So, to help spread the news and give consumers the opportunity to taste this new specialty cheese, they’re delivering pizzas, for free, with the World’s Slowest Pizza Delivery.

There’s only one catch. You have to wait up to 18 months while the cheese ages to get your pizza.

Sargento’s World’s Slowest Pizza Delivery gives consumers the opportunity to choose from four pizza creations featuring the new Reserve Series - shredded cheese that takes up to 18 months to age, adding incredible depth of flavor and texture to meals. These pizzas will be prepared using the new Reserve Series flavors.

Sargento has partnered with Big G’s Pizza to offer free pizzas to the first 100 people to respond who live within the delivery radius of the pizza partner in Chicago.

Credits

Client: Sargento

Agency: Ogilvy