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Agency: Ogilvy
Client: Pizza Hut
Date: Mar 2022
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Pizza Hut went “dark” on social media in Hong Kong in support of Earth Hour on 26 March, displaying a black logo and content.

In addition, the restaurant also released limited edition candle ‘pizza savers’ on a first-come-first-served basis at stores across the city. Customers were also encouraged to share their ‘dark side’ moments as they enjoyed a candle-lit slice.

"Environmental responsibility is important to all of us at Pizza Hut and the opportunity to support Earth Hour and raise awareness of climate change aligns with our values as a brand,” said Wendy Leung, marketing director for Hong Kong at Pizza Hut.

Amy Cheng, associate creative director at Ogilvy Hong Kong added: “We want people to feel good about the contribution without compromising, so we make the hour in the dark enjoyable for Pizza Hut fans”.