People Get Sick and So Do Dreams by Ogilvy SG
- Location:
No more broken dreams. That is the message of a touching new campaign, for AIL, the Italian Association Against Leukemia – lymphoma and myeloma.
The concept that inspired the campaign is simple and, sadly, true: when a person becomes ill with cancer their dreams and plans also suffer, alongside their bodies. The campaign, conceptualized by Ogilvy, invites its audience to support AIL research, in hopes that one day we will not have to talk about broken dreams from cancer.
Credits
Chief Creative Officer: Giuseppe Mastromatteo
Creative Director: Giordano Curreri, Marco Geranzani
Art Director: Luca Savani
Copywriter: Teresa Di Gioia
TV Producer: Lorena Padovan
Ogilvy Wellness: Giorgio Pasqual
Photographer & Director: Rankin
Executive Producer: Beth Montague
Audio: by Screenplay
