The Drum Awards Festival - Official Deadline

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Client: IBM
Date: Apr 2016
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For tennis fans, data is important. But it’s not always easy to digest. Which is why for Roland-Garros 2015, Ogilvy Paris & IBM created a series of real-time animations that updated fans about pivotal moments in the matches 60,000 times faster than text. The ads, which ran on over 500 digital out of home boards around France throughout the two-week tournament, generated data visualizations to reflect important events in the matches as they happened.

By using analogy and comparison, the campaign made complex data understandable in the blink of an eye.


Worldwide Creative Director: Susan Westre

Creative Director: Colin Nimick, Emmanuel Verge

Art Director: Daniel Lincoln, Edward Macaulay, Jeremy Bouchet

Copywriter: Nick Bakshi

Additional Credits: Strategic Planner: Romain Seidenbinder

Digital Producer: Ryan Leonard

Director of Production: Emmanuel Lickel

Head of Technology @ Ogilvy One, Paris: Adrien Leygues

Developer: Pierre Lebret