New Zealand Police: leaderboard-top-1 by Ogilvy
- Location:
Ogilvy and (Sweetshop) director Damien Shatford have teamed up once again with a recruitment video that continues to encourage cultural and gender diversity.
‘Breaking News’ is all about asking questions and getting answers, where we see the New Zealand public take over a press conference, with a bit of friendly interrogation, if you will.
Research shows, when considering application to New Zealand Police, potential recruits are seeking out real cops and asking them questions in order to address their queries. However, not everyone knows a cop they can talk to, so how can they connect to this information?
The video, which launched on the New Zealand Police Facebook page has already seen a higher response overnight than 2017’s effort. It encourages potential recruits to sign up at newcops.co.nz, or get more answers on New Zealand Police’s new ChatCops digital platform, where they can view most frequently asked questions via video response, featuring over 100 real Police officers.
Credits
Client: New Zealand Police.
Deputy Chief Executive, People & Capability: Kaye Ryan
Acting Deputy Chief Executive: Public Affairs: Jane Archibald
National Manager, Marketing & Communications: Paul Halford
Senior Marketing Advisor: Helen Flannery
Senior Social Media Advisor: Jess Bovey
Acting Māori Strategic Advisor, MPES: Mere Wilson Tuala-Fata
22 STANLEY ST, PARNELL 1010 +9358 5752 OGILVY.CO.NZ
OGILVY PRESS RELEASE
Agency: Ogilvy, New Zealand
Chief Creative Officer: Regan Grafton
Executive Creative Director: Lisa Fedyszyn Executive Creative Director: Jonathan McMahon Senior Creative: Cece Chu
Design Director: Danny Carlsen
Head of design: Nathan Chambers Photographer: Jamie Wright
Photographer: Luke Harvey
Head of Operations: Siobhan Burke
Agency Film Producer: Matt McPhaill
Planning Director: Ben Fielding
Executive Director: Wendy Schrijvers
Project Director: Joel Walden
Project Director: Kimberley Clark
Head of Media: Rachel Anderson-Cormack Group Media Director: Gerard Duignan
Digital Media Manager: Nick Pickering
Business Director, Tātou: Jerome Mika
Head of Digital: Clare Warne
UX Designer: Kieran Savage
Head of Technology: Greg Rogan
Senior Developer: Joseph Lewis
Production Company: The Sweet Shop Director: Damien Shatford
Managing Director: Fiona King Executive Producer: Ben Dailey
DOP: Marty Williams
Head of Post Production: Martin Spencer Senior Editor: Ben Marshall
Colourist: Dave Gibson
VFX: Gonzalo Deza
Sound: Liquid Studios
Executive Producer: Tamara O'Neill Head Composer: Peter van der Fluit Senior Sound Engineer: Craig Matuschka
