To celebrate all the changes that usually happen in everyone’s life, Nestlé's Brazilian chocolate brand Nescau has launched the second stage of its sustainability initiative Joga Junto (Playing Together). As part of the project, the brand has presented a sensitive spot titled 'Safira.'
The ad by Ogilvy Brazil uses a split-screen technique; on the left side, we see Safira growing up over the course of 20 years. Her appearance changes as she goes through life's milestones from baby to a grown and powerful woman.
On the other side of the screen, a plastic straw descends into the sea and embeds itself in a piece of coral—and there it sits for 20 years, until Safira removes it.
All the photos used in the ad belonged to Safira's personal archive.