The Drum Awards for Marketing - Extended Deadline

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Agency: Ogilvy SG
Client: Modelo
Date: Apr 2019
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Beer brand Modelo’s newest ad features US Army veteran and two-time Paralympian Melissa Stockwell. It offers a new take on the brand’s longstanding commitment to 'The Fighting Spirit'.

It’s the first step toward Modelo’s broader support of military veterans. Next month, the brand will announce a new partnership with Leave No Veteran Behind – a nonprofit that invests in veterans to build better communities through employment training, transitional jobs and educational debt relief programs. This is the newest partnership forged through the Modelo Fighting Chance Project, their give-back initiative focused on empowering people to achieve their full potential.

Credits

Director: Matt Bieler | Reset Content

Editor: Matt Walsh | Cutters

Creative Director: Pat Burke & Chris Carraway | Ogilvy

Executive Producer: Gayle McCormick | Ogilvy

Account Director: Abby Inman | Ogilvy