Modelo: Fighting for Her Fellow Veterans with Melissa Stockwell by Ogilvy SG
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Beer brand Modelo’s newest ad features US Army veteran and two-time Paralympian Melissa Stockwell. It offers a new take on the brand’s longstanding commitment to 'The Fighting Spirit'.
It’s the first step toward Modelo’s broader support of military veterans. Next month, the brand will announce a new partnership with Leave No Veteran Behind – a nonprofit that invests in veterans to build better communities through employment training, transitional jobs and educational debt relief programs. This is the newest partnership forged through the Modelo Fighting Chance Project, their give-back initiative focused on empowering people to achieve their full potential.
Credits
Director: Matt Bieler | Reset Content
Editor: Matt Walsh | Cutters
Creative Director: Pat Burke & Chris Carraway | Ogilvy
Executive Producer: Gayle McCormick | Ogilvy
Account Director: Abby Inman | Ogilvy