BMW: advert-top-1 by Ogilvy Melbourne & Vizeum
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BMW has teamed with Ogilvy Melbourne and Vizeum to launch a new emotive and patriotic integrated campaign that reinforces the brand as the ‘driving force’ behind the national team.
Filmed in Australia, the TVC reflects the long journey the Wallabies have undertaken on the way from grassroots rugby to the glory of the world stage.
The TVC is supported by a strong social presence, online content, high-impact large format OOH, digital executions, CRM and in-store POS. The campaign features some of the Wallabies’ most powerful players alongside a range of BMW’s most powerful vehicles including the BMW X5 M, BMW X6 M and the first-ever BMW M2 Coupé.
Credits
Executive Creative Director: David Ponce De Leon
Creative Director: Cam Mitchell
Senior Copywriter: Tim O’Shea
Senior Art Director: Samuel Cloake
TV Producers: Cleo Wyrill and Chelsea Nieper
Director: Stefan Raabe
DOP: Wayne Aistrope
Sound: Bang Bang Studio
Group Account Director: Danielle Chapman
Account Director: Charlotte Williams
Senior Account Manager: Gemma Hall
BMW Australia (Client): Elisa Iurato Integrated Marketing Manager
Media Company Vizeum: Lisa Vercoe, Zac Chapman, Marcus Ramsay
