Spotify has teamed up with the Australian Associated Motor Insurers (AAMI)to alert drivers of impending road hazards via Spotify native ads.
AAMI used the streaming platform’s geolocation targeting, as part of a campaign called ‘Warning Spots’ created by Ogilvy, to warn listeners approaching the six most dangerous locations along Victoria’s Great Ocean Road.
Frequency capping was used to avoid re-playing the ads to locals and there were different warnings served to listeners. Drivers were served Audio ads so they could hear the message without interacting with the app.
Executive Manager Marketing Insurance: Mark Behr
Marketing Manager AAMI: Toby Gill
Go To Market Lead: Olivia Rourke
Agency: Ogilvy Melbourne
Executive Creative Director: David Ponce de Leon
Creative Director: Lenna Boland
Associate Creative Director: Tom Russell
Senior Art Director: Axel Tagg
Producer: Annie Thiele