AAMI: Warning Spots by Ogilvy Melbourne

Client: AAMI
Date: Mar 2019
Your Vote
4/5
Overall Rating
5/5
Opps, please vote again
8 votes

Spotify has teamed up with the Australian Associated Motor Insurers (AAMI)to alert drivers of impending road hazards via Spotify native ads.

AAMI used the streaming platform’s geolocation targeting, as part of a campaign called ‘Warning Spots’ created by Ogilvy, to warn listeners approaching the six most dangerous locations along Victoria’s Great Ocean Road.

Frequency capping was used to avoid re-playing the ads to locals and there were different warnings served to listeners. Drivers were served Audio ads so they could hear the message without interacting with the app.

Credits

Client: AAMI

Executive Manager Marketing Insurance: Mark Behr

Marketing Manager AAMI: Toby Gill

Go To Market Lead: Olivia Rourke

Agency: Ogilvy Melbourne

Executive Creative Director: David Ponce de Leon

Creative Director: Lenna Boland

Associate Creative Director: Tom Russell

Senior Art Director: Axel Tagg

Producer: Annie Thiele

Overall Rating
5/5Vote
Overall Rating
5/5Vote