Client: AAMI
Date: Mar 2017
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AAMI looks to extend its 'Not Very Insurancey' message with new content, covering insurance plans with a combination of traditional story telling and humour.

With a family stranded in Ship creek to over enthusiastic nans in gold leggings to broken heels at broken hill, the campaign hopes to engage with stories and for Australians to identify with.

Credits

Executive Creative Director: David Ponce de León