Client: Tiffany's
Date: Nov 2016
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Dakota Fanning's little sister Elle Fanning is the star of Tiffany's holiday campaign this year. Created by Ogilvy & Mather, the iconic jewelry brand's global holiday campaign, titled "Make the World Sparkle," aims to position Tiffany's as the quintessential American luxury brand. While last year's "Joy Comes Out of the Blue" spot told the story of a young man forced to battle the crowds and traffic of New York City to propose to his fiance with a Tiffany's engagement ring, this year's holiday spot features picturesque black & white shots of Fanning while Roberto Fonseca's Mi Negra Ave Maria plays. The campaign also includes newspaper, out-of-home, social and in-store elements.