Singtel: Data ExStream by Ogilvy & Mather Singapore

Client: Singtel
Date: May 2016
Your Vote
4/5
Overall Rating
3/5
Opps, please vote again
19 votes

Singtel and Ogilvy & Mather today released a film, Data ExStream, which demonstrates the speed, coverage, reliability and low latency of the Singtel mobile network by putting it to three extreme tests in real-world conditions.

They decided to test the hypothesis: : Could Singtel’s network really be good enough to replace our eyes?

O&M filmed a series of extreme challenges conducted across Singapore to test Singtel’s tri-band 4G+ network. The challenges included Singapore’s world champion fencing star, Lau Ywen, battling through a precarious obstacle course, a rooftop game of whack-a-mole and a series of precision driving stunts performed by two renowned drivers.

Credits

Executive Creative Director: Melvyn Lim

Account Management: Mark Teal, Edmund Quah

Planning Director: Adil Ismeer

Senior Art Director: Yong Ping Loo

Senior Copywriter: Augustus Sung

Agency Producer: Danli Lok

Production House: The Prosecution Film Company

Director: RosleeYusof

Exposure: Film, digital, social media

Overall Rating
0/5Vote

Tubi: Not on Netflix

Added 18 November 2019
Overall Rating
0/5Vote
Overall Rating
0/5Vote

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.