Singtel: Data ExStream by Ogilvy & Mather Singapore

Client: Singtel
Date: May 2016
Your Vote
Overall Rating
Opps, please vote again
19 votes

Singtel and Ogilvy & Mather today released a film, Data ExStream, which demonstrates the speed, coverage, reliability and low latency of the Singtel mobile network by putting it to three extreme tests in real-world conditions.

They decided to test the hypothesis: : Could Singtel’s network really be good enough to replace our eyes?

O&M filmed a series of extreme challenges conducted across Singapore to test Singtel’s tri-band 4G+ network. The challenges included Singapore’s world champion fencing star, Lau Ywen, battling through a precarious obstacle course, a rooftop game of whack-a-mole and a series of precision driving stunts performed by two renowned drivers.


Executive Creative Director: Melvyn Lim

Account Management: Mark Teal, Edmund Quah

Planning Director: Adil Ismeer

Senior Art Director: Yong Ping Loo

Senior Copywriter: Augustus Sung

Agency Producer: Danli Lok

Production House: The Prosecution Film Company

Director: RosleeYusof

Exposure: Film, digital, social media

Overall Rating

Tubi: Not on Netflix

Added 18 November 2019
Overall Rating
Overall Rating

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.