Singtel and Ogilvy & Mather today released a film, Data ExStream, which demonstrates the speed, coverage, reliability and low latency of the Singtel mobile network by putting it to three extreme tests in real-world conditions.
They decided to test the hypothesis: : Could Singtel’s network really be good enough to replace our eyes?
O&M filmed a series of extreme challenges conducted across Singapore to test Singtel’s tri-band 4G+ network. The challenges included Singapore’s world champion fencing star, Lau Ywen, battling through a precarious obstacle course, a rooftop game of whack-a-mole and a series of precision driving stunts performed by two renowned drivers.
Executive Creative Director: Melvyn Lim
Account Management: Mark Teal, Edmund Quah
Planning Director: Adil Ismeer
Senior Art Director: Yong Ping Loo
Senior Copywriter: Augustus Sung
Agency Producer: Danli Lok
Production House: The Prosecution Film Company
Exposure: Film, digital, social media