Stimorol chewing gum is the icon of confidence. When you put the piece of chewing gum into your mouth, you feel so refreshed that you speak your mind, and make a point with such overwhelming conviction that you can bet something incredible, strange, funny or cool is going to happen. It's always too good to be true, too awesome or too bizarre to be believed.
Ogilvy illustrates this in an entertaining and lighthearted spot called “Stand Up", featured in Denmark, Sweden, Norway, Belgium, Luxemburg, Netherlands and Switzerland.
Creative Director: Florian Bodet
Art Director: Bruna Gonzales
Copywriter: Andrew Mellen
Additional Credits: Business Director: Ben Messiaen
Account Management: Eloise Haye, Nicolas Boivin
Strategic Director: Hadi Zabad
TV Producer: Olivier Mordacq
Director: Chris Woods
Producer: Kasia Choppin
Post Production: Chez Louis