Vodafone has enlisted actor Martin Freeman to create a ‘quintessentially British’ TVC to advertise its No Roaming Charges offer.
The Wedding – the first creative produced by Ogilvy & Mather London since it won the account from Grey earlier this year – sees Freeman play a blundering guest at a wedding in Majorca. His character, Mr Interruption, attempts to give advice to a fellow attendee who is filming the couple’s first dance, only to be caught in an embarrassing situation.
A follow-up film made for social has also been released, which gives viewers Mr Interruption’s personal take on the situation.
The spot aims to portray Vodafone’s UK business as a ‘quintessentially British’ brand and spotlight how it is removing barriers to connection for its customers. The campaign will feature above the line, social, radio, press and digital, with media being handled by O&M’s WPP Team Red partner MEC.
Chief Creative Officer: Mick Mahoney
Creative Team: Richard Barrett and James Manning
Agency producer: Kim Parrett
Managing Partner: Jon Tapper
Business Director: Katharine Easteal
Chief Strategy Officer: Kevin Chesters
Production company: Rattling Stick
Director: Daniel Kleinman
Producer: Johnnie Frankel
Editor: Julian Tranquille @ Cut and Run
Assistant editor: Megan Thorne @ Cut and Run
Sound engineer: Hass @ Jungle
Music Supervisor: Kate Young @ Soho Music
Post production: GPS
Post production producer: Annika Gustavsson