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Topics include: Direct to consumer / E-commerce / Data & privacy / Martech

Vodafone: The Wedding by Ogilvy & Mather London

Client: Vodafone
Date: May 2017
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Vodafone has enlisted actor Martin Freeman to create a ‘quintessentially British’ TVC to advertise its No Roaming Charges offer.

The Wedding – the first creative produced by Ogilvy & Mather London since it won the account from Grey earlier this year – sees Freeman play a blundering guest at a wedding in Majorca. His character, Mr Interruption, attempts to give advice to a fellow attendee who is filming the couple’s first dance, only to be caught in an embarrassing situation.

A follow-up film made for social has also been released, which gives viewers Mr Interruption’s personal take on the situation.

The spot aims to portray Vodafone’s UK business as a ‘quintessentially British’ brand and spotlight how it is removing barriers to connection for its customers. The campaign will feature above the line, social, radio, press and digital, with media being handled by O&M’s WPP Team Red partner MEC.


Chief Creative Officer: Mick Mahoney

Creative Team: Richard Barrett and James Manning

Agency producer: Kim Parrett

Managing Partner: Jon Tapper

Business Director: Katharine Easteal

Chief Strategy Officer: Kevin Chesters

Production company: Rattling Stick

Director: Daniel Kleinman

Producer: Johnnie Frankel

Editor: Julian Tranquille @ Cut and Run

Assistant editor: Megan Thorne @ Cut and Run

Sound engineer: Hass @ Jungle

Music Supervisor: Kate Young @ Soho Music

Post production: GPS

Post production producer: Annika Gustavsson