Vodafone: advert-body-2 by Ogilvy & Mather London

Vodafone UK has launched the next instalment of its marketing campaign with Martin Freeman, offering eagle-eyed viewers a discount off Google Home products. The campaign highlights Vodafone’s pledge to deliver home broadband customers a guaranteed minimum speed.

The TVC begins with a spaceman floating through space, trying to make his way back to a space station before his oxygen depletes. The camera angle then switches to reveal Freeman is playing an online spaced-themed game. Unfortunately, Martin loses connection at the most crucial part of the game, much to the disappointment of his friend who is left abandoned in outer space.

Working with WPP's Team Red and Framestore, the studio famous for its visual effects work, the advert incorporates computer-generated graphics of the space station and a fully CG astronaut. British composer, music producer and songwriter Peter Raeburn composed the music and featured 54 musicians as part of the final recording.

Attentive viewers of the TV advert can try to spot a hidden six digit code which will give them a 20% discount off Google Home products. The TVC launches on Friday 2 March and will feature in primetime shows such as Ant and Dec's Saturday Night Takeaway, The Voice and Celebrity Bake Off. The rest of the integrated campaign will feature across above the line, out of home, social, radio, press and digital executions.